Event Details

Hosted by the Gannon University Pennsylvania Small Business Development Center

Trying to market to everyone often leads to unclear messaging and poor results. The key to effective marketing is knowing exactly who you are trying to reach.

In this session, you’ll learn what a target market really is, why it matters, and how to move beyond broad descriptions like “everyone” or “small businesses.” We’ll help you identify a focused audience you can speak to with clarity and confidence.

You’ll learn how to define your ideal customer by exploring:

• Demographics
• Behaviors and buying habits
• Needs, challenges, and motivations
• Where they look for information

We’ll also explain the difference between a target market and a target audience, and how each supports your marketing strategy.

By the end of the webinar, you’ll have a clearer picture of who your business is meant to serve—and how to tailor your messaging so it connects and drives action.

Understanding your target market is the foundation of effective marketing.

Date and Time

Thursday, February 19
11:30 AM - 1:00 PM

Location

Virtual

Cost

FREE

Event Website